Marketing Services and Promotional Kit Making for Gift Houses

From time to time a printer will ask us to get involved in putting together an information pack for his customer. This could consist of a folder, some leaflets and a business card. We might have to make up a capacity pocket in the folder, collate the leaflets and put them in the pocket and insert a business card into angled slots on the pocket. This sort of information pack is typical of a pack that would be handed out at a trade show or exhibition. To take it one step further, the client might also have ordered some printed carrier bags, a pen and a Frisbee or some other advertising gift and he wants the whole pack to be put together including the folder. This type of work suddenly stops being hand collating and becomes kitting or pack assembly.

Having done many such packs, word has spread from printers to agencies to gift houses and we make up promotional packs and promotional kits for each type of business. For a gift house the job might be to create a promotional kit by what they often call re-packing as the goods have invariably been packed once. A gift house might send bulk packed items such as, say, a travel alarm, a pen, a brief case, a toiletries bag and a note pad. In order to get to the components to create the new promotional pack we would have to remove the products from their bulk packaging, remove all individual product packaging and recycle all waste. We would then pack the clock, toiletries bag, pen and note pad into the briefcase along with any tissue or bubble wrap etc for padding before packing the briefcase into an individual corrugated case to be transported to the blue chip client company as a brand new promotional kit - an incentive travel pack.

We have undertaken many such jobs as well as producing promotional packs and kits for special promotions. A typical example might be a promotional kit that is being produced for a well-known brewery to back up a TV campaign launching a new drink. The campaign might incorporate a series of themed nights in large pubs and the promotional kit would typically contain posters, vouchers, T shirts, baseball hats and beer mats. Just as easily, the kit could be put together for a bank trying to attract new customers. Which ever way you look at it, the job is the same – packing by hand.